BIO Rebrand Launch

MAY | 2026

What to Expect

A calm, credibility first founders conversation that translates BIOptimizers’ science into something human, clear, and lasting. Built on the same research forward foundation already established in Bosnia, this approach is designed to reinforce trust, highlight systems thinking over quick claims, and create evergreen brand assets that feel composed, intelligent, and unmistakably BIOptimizers.

❋ Capture Philosophy

We prioritize calm, unscripted dialogue guided by clear themes. The goal is natural speech with scientific precision, not performance.

❋ Two Founder Dynamic

We capture Matt and Wade together to highlight shared conviction and complementary leadership, with space for listening, pauses, and real exchange.

❋ Proof Led Inserts

We integrate existing Bosnia lab and PhD footage as credibility anchors. Research moments appear as proof points and chapter punctuation throughout the edits.

❋ Portrait First Tone Set

A short photoshoot immediately before the conversation sets the visual tone. It creates quiet confidence and an editorial baseline for the interview.

INSPIRATION/REFERENCES

OVERALL VISUAL APPROACH

LOCATION

Aesthetics

SHOT LIST

WADE & MATT

BIO Rebrand Launch

Arrival and Set Lock

Crew arrives, quick tech scout, lighting dial, audio test. Pre-Light with minimal footprint to keep the room calm prior to talent arrival

Founder Prep and Tone Set

Wardrobe final, light grooming, mic up. Quiet breathing room before cameras. No hype, no rushing.

Portrait Micro Shoot

10 to 15 minute photo session per founder, then paired portraits. This sets the visual language and warms them up naturally.

Solo Founder Conversations

Shorter solo blocks after the paired session. Each founder gets a focused pass on origin, systems thinking, proof culture, and long term perspective.

Paired Founders Conversation

Matt and Wade together first while energy is fresh. Natural exchange, listening moments, thoughtful pauses. Multiple angles for flexibility

Inserts

Quick pick ups that support credibility: hands on product, whiteboard systems moment, reviewing research visuals, quiet lab style inserts if available on site. If Bosnia lab footage is being integrated, this becomes minimal and intentional.

DELIVERABLES

A flagship founders film designed to live on the rebrand site as the primary story asset. Built around a calm, paired conversation between Matt and Wade, supported by proof inserts and restrained b roll. Edited for timelessness, clarity, and trust, with optional chapters so sections can be re used across channels
A modular library of short clips pulled from the hero conversation, organized by theme. Delivered in horizontal and vertical with platform native pacing for Reels, TikTok, and Shorts. Includes clean hook opens, minimal compliant on screen text, and versions built for feed crops and paid rotations.
Short credibility driven selects that spotlight standards, rigor, and long term thinking. Designed for press, investor decks, keynotes, and internal comms. Less product talk, more philosophy and proof culture
Editorial portraits of Matt, Wade, and paired images together. Clean, timeless, restrained. Delivered with multiple crops for web headers, press, decks, and evergreen brand needs.
Quiet behind the scenes moments captured throughout the day. Human, authentic, not influencer. Packaged as short clips and stills for organic social, hiring, and ongoing brand storytelling

TIMELINE

Capital Injection 75%

Upon approval, 75% deposit is received to secure shoot dates, lock crew, and reserve key resources..

Schedule and Logistics Lock

Upon approval, 75% deposit is received to secure shoot dates, lock crew, and reserve key resources.

Assembly and First Cut

Organize footage, build hero film assembly, pull modular selects, and deliver an initial review version with clear chapter markers.

Delivery and Final 25%

Deliver the final labeled asset library across formats. Remaining 25% balance is received upon delivery.

Kickoff and Alignment

Confirm goals for the rebrand hero assets, key themes, compliance guardrails, and how existing Bosnia and Matt footage will be integrated.

Pre-Pro Build

Lock creative approach, outline conversation arcs, select set world, wardrobe direction, crew footprint, and draft the shot plan and deliverables list.

Production day

Capture paired founders conversation first, then solo modules, portraits, proof insert pick ups, lifestyle b roll, and BTS micro assets.

Feedback and Finalization

Consolidated notes from BIOptimizers, one to two revision rounds, final audio mix and color, export all formats and crops.